Redcandy.co.uk is a website designed around one simple idea: the love of all things red. This love extends to a whole host of different products for the home, office and the individual all united by the colour red.
The site allows those with a fascination with that most emotive hue to indulge their passion, or enables those who are looking for that one perfect red item, to complete a room. The site also features a few other non-red but complimentary items, so there really is something for everyone.
This singular focus and the quality of the products on the site has seen the redcandy.co.uk website increase in popularity and visitor numbers, alongside a large amount of press coverage and interest that has further bolstered their customer base and site traffic.
THE REQUIREMENT
Redcandy.co.uk needed a solution that provided a stable but scalable platform for their growing ecommerce business, along with fast response times to ensure a consistent user experience. The growing online business also required flexible bandwidth services to cope with traffic spikes that accompany marketing campaigns and their products featuring in the press and online.
THE SOLUTION
Sleek suggested a cloud server infrastructure for redcandy.co.uk housed within our own Data Centre at Angel House. This arrangement created a solution that was simultaneously flexible and resilient, meeting both the immediate and future needs of the business.
A dedicated cloud server environment provided redcandy.co.uk with a stable, easily expandable platform on the highly available and fault tolerant cloud infrastructure at Sleek as well as benefiting from the high-capacity Internet BGP network at the Sleek Data Centres.
THE EXECUTION
Sleek provided redcandy.co.uk with a Cloud Service that included a Linux CentOS operating system, that delivers a stable and secure environment for their ecommerce application. The service provides the site with the power that it requires, ensuring the correct performance levels for a smooth customer experience.
The Cloud platform also offers redcandy.co.uk the ability to quickly and cost effectively provision more resources if required. This flexibility will allow the hosting to grow in-line with the continued success of the site.
The solution was housed within a Sleek Data Centre and offers considerable performance advantages in terms of bandwidth, security and resilience.
Bandwidth can be quickly added to cope with traffic fluctuations arising from new product launches, marketing campaigns, press promotions or simply organic growth of the site.
Redcandy.co.uk is a fantastic example of a unique Internet retailer that offers a differentiated product online. They are a business with an original idea, carving out a niche for themselves and growing quickly online. This is exactly the type of customer we love to work with; one that has a great proposition, is taking on the big retailers in an innovative way and we look forward to supporting their continued Internet growth.
At Sleek we provide the cloud hosting solutions that allow ecommerce businesses to build on their success and to develop their offering and growth online. As they expand and gain further market share, we ensure this growth and their increased requirements can be easily accommodated by their hosting and importantly, is affordable.
Ryan McCarry, Managing Director of Sleek
THE RESULT
Customer Quote
A massive thank you to the team at Sleek! The process of moving our website across was made seamless thanks to the continuous assistance & helpful support that we received. And more importantly, since moving to Sleek’s servers our site’s speed & stability has dramatically improved.
This will no doubt improve our customer’s experience whilst browsing Red Candy, and will certainly have a positive impact on our SEO.
Andrew Menzies, Director, www.redcandy.co.uk
